Data Audit & Quality
Data Migration & Planning
Data Management Applications
Looking at pictures of ships
The Client’s Story
“To realise our ambitions of a fully integrated, unified customer engagement and marketing platform, we understood the importance of a coherent data strategy. Stanton Allen worked tirelessly with all members of the CRM project team to deliver against a complex and exacting brief. I would not hesitate to call on their expertise in the future.”James Harley
Drewry is a genuinely independent shipping and maritime research and consulting business specialising in providing professional services to key stakeholders in the maritime and shipping world. They are proud to be known as a best of breed firm with a heritage stretching back nearly 50 years.
James Harley, Head of Marketing for Drewry, wanted to create a unified approach to marketing technology, bringing together all the data collated by the firm across a number of legacy systems and combining it to drive more effective marketing and client management. The vision was clear but challenging. A client-centric marketing platform which would provide a holistic view of clients and prospects and all their interactions with Drewry. Ready to face the challenges of the future and of course, GDPR ready.
Knowing the key requirements for a successful project began with an absolutely clear vision of what he wanted the result to be. James also realised that he needed the firm’s leadership to be fully behind the project to create a solid, enterprise level solution. It began with putting clients and content at the heart of the strategy—and that meant data!
“The data migration project for Drewry was an exciting new challenge for our firm. Working with such a great vision is a lot to live up to!” commented Barry Puddephatt, “However a good data management plan is always the foundation for any successful project. James and the team at Drewry were great to work with, being clear what they wanted and responsive to our questions and needs.”
James continued, “To realise our ambitions of a fully integrated, unified customer engagement and marketing platform, we understood the importance of a coherent data strategy. Sourcing, standardising and consolidating multiple legacy data sources to a single, centralised platform required a flexible staging database that could handle audits, reporting, merge-purge and ongoing delta-changes.”
Stanton Allen provided Drewry with the tools and expertise to manage the preparation and consolidation of the data. This allowed Drewry to realise their vision of a unique system which would provide real time views of their clients, prospects and account activity from a range of perspectives.
James continues, “Stanton Allen worked tirelessly with all members of the CRM project team to deliver on an exacting brief. I would not hesitate to call on their expertise in the future”
Since the launch of their new system, Drewry have seen a spectacular increase in website registrations by 200%, plus signups to free content marketing titles and resources has increased by 350%. The firm’s Consultants now have access to a real-time view of engagements and the ability to slice and dice the results according to their specific needs.
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