UK +44 (0) 20 3289 4752 | US and Canada + 1 (347) 474-6866

Products and Services

Data Migration

Data Confidence

The management of data in CRM systems may have evolved but the expectations of accuracy have only increased.  Data management teams however have often reduced in size or at least had their remit enlarged.

The Data Confidence application for InterAction uses an automated process to analyse the data and then rank it according to the method and recency of any data validation activities. For example if IQ or gwabbit are being used, or contacts have updated their data through a marketing response, or if an authorised data steward has proactively validated data using an approved source.   There is even a “partial” validation for contacts that have received emails and not bounced.  The confidence in the data is written back as an additional field and then the accompanying dashboard report enables the firm to take a snapshot of their data at any time, which can be further analysed by folder.  So, for example, if the firm is about to use a marketing list for an event, they can quickly and easily see those records that might need some attention and those that do not.

Key Elements

  • An automated process to highlight data validation activities.
  • Locates records easily for further analysis.


  • Especially useful for managing data for a small team with large data management requirements.
  • See at a glance which data needs work.


  • Dashboard report for data snapshops at any time.
  • Data written back to additional field.
  • Further analysis by folder.

You might want to check out these other Products and Services

Manage "Who Knows Who?" Relationships within your data.
Use our toolkit to audit your current data and report on progress as you implement...
Enables firms to be able to automatically create activities and reminders for contacts.
Enables an administrator to archive contacts into a secure hidden folder.
Automatic ranking of contacts and companies based on a range of criteria.
Detailed reporting for activities of selected types within predetermined groups.
Generate actionable and meaningful business development reports.
Identify and implement the most effective CRM system and strategy.
Avoid bad data by auditing and scoring existing data.
Gain insight on your data before a large scale project begins.
Integrate data from other company systems into your CRM.
Gain insight on how best to migrate your company data to your CRM.
Classify contacts based on their role, specialism and seniority.
Use our toolkit to audit your current data and report on progress as you implement...
Clean and Standardise your data effectively with our help.
Measure the quality of data, user behaviour and contact engagement.