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The importance of planning for and measuring success in CRM programmes – 10 lessons learned from the PSMG Annual Conference 2015

The importance of planning for and measuring success in CRM programmes – 10 lessons learned from the PSMG Annual Conference 2015

The PSMG 20th Annual Conference this year was all about growth. Specifically devising strategies for growth and helping firms to analyse those strategies within an increasingly complex marketplace. The timing of this conference and in particular this theme couldn’t...
“From Housekeeping to Breadwinning” – Are firms starting to think about CRM technology as a tool to drive revenue?

“From Housekeeping to Breadwinning” – Are firms starting to think about CRM technology as a tool to drive revenue?

It’s hard to believe that CRM technology in a professional services environment has been around for the best part of 2 decades. What is probably less difficult to believe is that most firms have not advanced beyond the use of that technology to manage basic contact...