The LMA Toronto Annual Conference takes place on the 21 November 2017.
Our COO, Michael Warren, is joining forces with Celine Gilmore of Davies Ward Phillips & Vineberg LLP and Adam Draper of Introhive to present at the conference. A discussion on the key issues facing Professional Services CRM. It’s sure to be a fantastic day for all professional marketing people. For details on how to register, see below.
Tuesday 21st November 2017: Sheraton Centre Hotel, Toronto, Ontario
The conference will include a full day of sessions and speakers followed by a Gala dinner on Tuesday evening.
Networking with colleagues and peers and learn about some of the newest trends in the industry.
Registration includes an exclusive invite to the LMAEC Conference and Your Honour Awards Celebration
LMA Members: $499
Includes a single ticket to the YHA gala dinner.
LMA Non-Member: $599
includes a single ticket to the YHA gala dinner
Details on the presentation:
Have we finally reached the tipping point for success for legal CRM?
It seems we are at the tipping point of a revolution in Client Relationship Management in the legal sector. Decades of under-investment, ambivalence and even hostility from professionals has meant most firms have failed to achieve any sort of return on investment. The irony is that most firms have a CRM system but they have failed to connect their client management programmes to their technology. Rather than seeing the systems as the most important thing that they do, professionals see it as the least important thing that they do, a purely administrative task.
Why is this?
Simple; Because the output is not valuable.
The effort that CRM and Business Development teams have to invest in collating information for client reports due to the information silos that exist in their firms, means that by the time they have provided the reports, the lawyer has forgotten what the original question was! For CRM to truly succeed, data has to be central to the strategy. Firms need to get to grips with how information flows across their firms, the business processes that consume that information and where the gaps exist. This session will present practical ideas and work through challenges in order to understand how to harness the power of big data and implement an effective information management strategy. It’s a session not to be missed, if you are facing similar issues at your firm.
Register Today for the LMA Toronto Annual Conference
COO & Founder, Stanton Allen Ltd
Michael Warren, CRM Consultant and Director at Stanton Allen, has spent 20 years working with firms to implement CRM systems successfully. Michael founded Stanton Allen in 2008 having spent many years working with firms to fix problems arising from poor data quality and low adoption rates. His mission is to help our clients identify the critical success factors for their CRM and then implement simple, practical and realistic measures to achieve them.
Director, Client Development & Operations: Davies Ward Phillips & Vineberg LLPKey responsibilities include building, directing and maintaining client development and operations support services and processes. Support the firm’s client relationship building and revenue generating activities, oversee firm-wide marketing technology, drive operational excellence and provide superior client service delivery of the firm-wide BD, Marketing & Communications group.A marketing professional with 18 years of experience in marketing technology and business development, including the last seven years in legal.
Business Development, Introhive
Adam has over almost 15 years’ experience helping professional services firms & Fortune 500 companies gain actionable insights and grow revenues by understanding and leveraging their data. Adam currently leads sales and business development efforts at Introhive with a focus on the North American and EMEA markets. Introhive’s Relationship Data Science platform is designed to help firms drive revenue, better service their clients, and solve the CRM adoption and data challenges by automating the discovery and logging of relationships, contacts, and activities that are key to the firm’s business development and marketing efforts. Working with some of the largest global legal, accounting and consulting firms, Adam joined Introhive in 2013 after a stint at Salesforce.com where he supported the Marketing Cloud product suite.