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“From Housekeeping to Breadwinning” – Are firms starting to think about CRM technology as a tool to drive revenue?

“From Housekeeping to Breadwinning” – Are firms starting to think about CRM technology as a tool to drive revenue?

It’s hard to believe that CRM technology in a professional services environment has been around for the best part of 2 decades. What is probably less difficult to believe is that most firms have not advanced beyond the use of that technology to manage basic contact...