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The importance of planning for and measuring success in CRM programmes – 10 lessons learned from the PSMG Annual Conference 2015

The importance of planning for and measuring success in CRM programmes – 10 lessons learned from the PSMG Annual Conference 2015

The PSMG 20th Annual Conference this year was all about growth. Specifically devising strategies for growth and helping firms to analyse those strategies within an increasingly complex marketplace. The timing of this conference and in particular this theme couldn’t...